R1BS: LESSON 1 - CONTEXTS
ECONOMIC CONTEXT: FALLING LISTENERS HITS COMMERCIAL RADIO // PSBs are free from the pressure of ratings driven by advertising revenue but need to compete for listeners to show they are still relevant. // Some commercial radio stations say BBC has an unfair advantage and this is stunting growth in the radio market. // The BBC can cross-promote across all it's media platforms. // The BBC can continue to invest in content even though listeners are falling and it doesn't depend on ratings for revenue. // BBC Radio 1's core target audience of 15-29 year olds are digital natives who are listening to less radio. // According to RAJAR audience figures, thew numbers of 16-24s reached by radio has fallen by nearly 15% in a decade. In 2017, Nick Grimshaw recorded the lowest listening figures for R1BS since records began. CULTURAL CONTEXT: // Listening to linear radio is no longer part of youth culture in the way it used to be in the peak of Radio 1. This audience has mig...