Media Studies OCR Exam Blog - Kate Ovington

EXPLAIN HOW POPULAR MUSIC RADIO PROGRAMME TARGET, REACH AND MAINTAIN A VARIETY OF AUDIENCES. REFER TO THE BBC RADIO 1 BREAKFAST SHOW TO SUPPORT YOUR ANSWER [15] It is extremely important in today’s cultural climate for popular Radio shows to find new and interestin g ways to target and maintain their audiences as we are in an age of  extreme  technological development where Radio is becoming   less  important to the majority of audiences.   Greg James’ BBC Radio 1 Breakfast Show is a good example of a Radio show that has achieved engagement from its  15-29-year-old  target audience in a climate where there isn’t much need for radio targeted at teens. Furthermore, as the BBC is a PSB,  it is  integral that it proves it’s worth to the public, because of its TV  license  funding.    Public Service Broadcasters, unlike commercial radio, are free from the pressure of rating-based economics driven by adv ertising revenue, which ...

'THE DIFFERENCES IN THE CODES AND CONVENTIONS OF LONG FORM TELEVISION DRAMAS REFLECT THE DIFFERENT VALUES, ATTITUDES AND BELIEFS OF THE AUDIENCES THAT CONSUME THEM.' HOW FAR DO YOU AGREE WITH THIS STATEMENT? The contrasting nature of codes and conventions within the LFTVD genre very much stems from the need to reflect the different values, attitudes and beliefs of the consumer in order to engage and target individuals personally, regardless of whether the show is for a global mass audience or niche national one.  Netflix, a large international media company, has to extend the codes and conventions in order to reflect audiences on a global scale, making sure consumers can connect with the product regardless of geography. Whereas, smaller PSBs like DR only need to appeal to it's niche nordic audience so codes and conventions will differ. Where Netflix has a need to appeal to a global audience range in order to increase it's market share, DR is projecting to a niche audien...

KEY IDEAS: // Participatory culture is the idea that the development of new media allows the audience to be active and creative participants rather than passive consumers.  // Fans construct their own meanings + theories and share them online with others. Feedback between fans and producers fuels representations. // Audience members become textual poachers, taking aspects from media texts to create their own content. (e.g. fan-fiction) //Convergence culture - media i shared, adapted, and consumed constantly on a range of different platforms.  //Spreadable media - content that is adapted by audience members for their own purpose and shared with others. // The development of online media has allowed audiences to participate in media culture, adapting media products to create their own content which is shared with online audiences.

KEY IDEAS: // Repetition of ideas builds up over time until audiences think it's true, changing the dominant ideologies of society. // Suggests that the media can influence the audience over a long period. // Found that people who watch a lot of television were likely to have a more negative view of the world (mean world syndrome) than people who didn't watch a lot of television. // People who watch a lot of television were likely to have similar views (mainstreaming). // The media can influence audience perceptions of the world over a long period of time through the repetition of similar messages.

DENMARK AUDIENCES: // Danish TV dramas traditionally create open-ended situations so audiences can interpret, read and discuss the storylines together. // Political and social elements are expected from a PSB - hence the mayoral plot running alongside.  // Rivalry with neighbouring states like Sweden is seen as quite normal, as is an interest in local politics. AUDIENCE ENGAGEMENT: // Audiences got engaged in the show in a very different way to Stranger Things. There aren't many shows out there with as big of a fandom base as Stranger Things through. // DR set up a dedicated website during the original series which let people cast votes on who they thought was the murderer.  // A blog in the Guardian in the UK accompanied the series. // Another website allowed people to write about what Sarah Lund meant to them. // There is no official merchendise but you can get a Birk Larssen hoodie. AUDIENCES + AUDIENCE POSITIONING: // 25 - 55, mal and female. // Significant femal...

UK SOCIAL CLASSES: NOSTALGIA MARKETING: // There's a lot that can be taken away from the wild success of Stranger Things and the nostalgic, or 'throwback' products and entertainment that have emerged over the past few years. // A study conducted by the Journal of Consumer Research discovered that people spend more money when they're feeling nostalgic. Because of this, there's been an increasingly popular trend among smart brands to engage in what's called Nostalgia Marketing. MILLENNIAL PULL: // The millennial generation now represents a quarter of the US population. This group also has an annual buying power of over $200Bn, yet it's still one of the most challenging generations for marketers to figure out. // The series revived a plethora of nostalgic memories, especially of 80s movies like ET and the Goonies , but with fantastically fresh storytelling that instantly captivated millions of viewers and turned the series into an overnight cult clas...

TARGET AUDIENCE:  // 72% of readers are ABC1 // 43% are AB // Psychographics - reformers, explorers To appeal to this TA who have a large cultural capital, they use intertextual references that they will easily understand (easter eggs). These are not dissimilar to the hidden meanings in Radiohead Burn the Witch. THE BIG ISSUE AND POLITICS: Fundamentally, the big issue are continuously critical of politicians, big businesses, banks and their inability to tackle the big issues. The Big Issue holds all politicians to account with a target mission to dismantle poverty and fight for social inclusion. They offer business solutions to social problems (ethical capitalism) by: // Offering vendors a hand up to set up their own micro-business // Campaigning for social inclusion and holding the powerful to account via their coverage of issues. THE BIG ISSUE AND BIG ISSUES: It's target mission is to dismantle poverty by creating opportunity, through self-help, social trad...

R1BS OVERVIEW: // Runs every weekday from 6:30am until 10:00am // It has been running since 1967 // It is currently hosted by Greg James who took over from Nick Grimshaw // He is the 16th presenter and took over in 2018. BBC, BRITISH BROADCASTING CORPORATION: // It is not controlled by the government  // It is paid for by us via a TV licence fee each year, £154.40 // If you want to watch TV or listen to radio, then you must pay a licence fee each year - numerous payment options are available to make it accessible and affordable to all. // A black and white TV licence is less expensive at £52/year // If you are found to not have a TV licence, you could face prosecution. Radio 1 is a key supporter of BBC Introducing, and of new music in general, through initiatives such as Brit List and BBC Sound Of. In 2019/20, Radio 1 will maintain its support of new and home-grown music with 50% of music played during daytime hours being new, and 45% of daytime music played from the U...

SYNERGY: // where two or more compatible organisations/products sell each other. e.g. The Jungle Book 67+16, Disney theme parks. 1967 MARKETING: Disney handled it's own marketing and promotion for films produced and released by Walt Disney. The company had diversified into theme parks, creating Disneyland, and television, and Disney had been aware of the value of merchandising  from the very beginning (a visit to a famous online auction site will often show examples of early JB merchandise. CROSS-MEDIA CONVERGENCE: Disney builds brands around it's characters and intellectual properties, and it monetizes those brands via multiple platforms at the same time. A successful movie means more business opportunities for Disney in areas such as live shows,toys and merchandise, video games,  and theme park attractions, among others. This is called cross-media convergence. Media Convergence - Where films like JB16 are available/consumed and can be marketed on a number of cross-m...