Media Studies OCR Exam Blog - Kate Ovington

THE JOB THAT MUSIC VIDEOS DO - THEIR PURPOSE: //Describe the star image or brand constructed for the artist. Include relevant info about the artist and their genre. //How does this video engage and entertain it's audience? //Does it explore big ideas and comment on society? //Who is it's core audience and how does it target them? //What elements of this video would encourage an audience to share and like it? THE METHODS - THE WAY THEY USE CODES + CONVENTIONS: //What is distinctive about the performance?   -1- Describe the camera angles, shots + movement used   -2- Describe the editing - changes in pace, cuts, transitions   -3- describe the MES - setting, costume, lighting etc. //How are close ups and other elements used to build the star image throughout the video? //How is MES used throughout the video to create style, branding and representation of people, places and ideas? //How do the music and lyrics work with the visuals - how does the...

ALBUM COVER: VIDEO: VIDEO LINK LYRICS: Will you recognize me In those flashing lights? I try to keep my heart beat But I can't get it right Will you recognize me When I'm lying on my back? Somethings gone inside me And I can't get it back Oh heaven, oh heaven I wake with good intentions But the day, it always lasts too long Then I'm gone Oh heaven, oh heaven I wake with good intentions But the day, it always lasts too long Then I'm gone Then I'm gone Then I'm gone Then I'm gone Then I'm gone Then I'm gone Then I'm gone Then I'm gone Will you recognize me When I'm stealing from a car You're not gonna like me I'm nothing like before Will you recognize me When I lose another friend Will you learn to leave me Or give me one more try again Oh heaven, oh heaven I wake with good intentions But the day, it always lasts too long Then I'm gone Oh heaven, oh heaven I wake wi...

SOCIAL + CULTURAL CONTEXT: // In 2009, Sande featured on rapper Chipmunk's debut single, 'Diamond Rings' which gave them a first top 10 hit on the UK singles chart.  // In 2010, she appeared again on Wiley's 'Never be your Woman' which became another top 10 hit, and on 'Let Go', which was the closing track of Tinie Tempah's debut album. she also co-penned Alesha Dixon's single 'Radio'. // In 2010, she signed her first major record deal with Virgin Records before signing another deal with EMI in 2011. // Heaven was her first solo track - the key purpose of this video is to introduce her as her own entity, to take her out of the shadow of other artists she had collaborated with in the past. SOCIAL + HISTORICAL CONTEXT: // As the main purpose was to establish her as a solo artist, a performance-based music video was essential to build her star image.  // The video was uploaded to Sande's YouTube channel as a first platform - 21.7...