HEAVEN - LESSON 3: LANGUAGE + REPRESENTATION

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THE JOB THAT MUSIC VIDEOS DO - THEIR PURPOSE:

 //Describe the star image or brand constructed for the artist. Include relevant info about the artist and their genre.

 //How does this video engage and entertain it's audience?

 //Does it explore big ideas and comment on society?

 //Who is it's core audience and how does it target them?

 //What elements of this video would encourage an audience to share and like it?
THE METHODS - THE WAY THEY USE CODES + CONVENTIONS:

 //What is distinctive about the performance?
  -1- Describe the camera angles, shots + movement used

   -2- Describe the editing - changes in pace, cuts, transitions

   -3- describe the MES - setting, costume, lighting etc.

 //How are close ups and other elements used to build the star image throughout the video?

 //How is MES used throughout the video to create style, branding and representation of people, places and ideas?

 //How do the music and lyrics work with the visuals - how does the editing change to reflect the mood of the music as well as it's pace and how does the narrative match the lyrics and mood?

 //Describe the narrative in one sentence.

 //Describe the best 3 'story-telling shots' and any ways in which symbolism and connotations are used to help narrative economy (telling the story quickly).

 //What sub-genre is this video and how does the use of media language follow the conventions of the sub-genre (pop, rock etc.)?

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