HEAVEN - LESSON 1: CONTEXT + INDUSTRY
SOCIAL + CULTURAL CONTEXT:
//In 2009, Sande featured on rapper Chipmunk's debut single, 'Diamond Rings' which gave them a first top 10 hit on the UK singles chart.
//In 2010, she appeared again on Wiley's 'Never be your Woman' which became another top 10 hit, and on 'Let Go', which was the closing track of Tinie Tempah's debut album. she also co-penned Alesha Dixon's single 'Radio'.
//In 2010, she signed her first major record deal with Virgin Records before signing another deal with EMI in 2011.
//Heaven was her first solo track - the key purpose of this video is to introduce her as her own entity, to take her out of the shadow of other artists she had collaborated with in the past.
SOCIAL + HISTORICAL CONTEXT:
//As the main purpose was to establish her as a solo artist, a performance-based music video was essential to build her star image.
//The video was uploaded to Sande's YouTube channel as a first platform - 21.7 million views
//Directed by Jake Nava (High profile director, worked with Beyonce, Alicia Keys, Kanye West...)
//The Album, Our Version of Events, was critically and commercially successful (best-selling UK album - 2012)
//One year after Heaven she had become an established, even iconic artist (sang at the opening and closing ceremonies of the 2012 London Olympics and at the White House) - rapid rise to fame
EMELI SANDE ON HEAVEN:
“Heaven came from a conversation I was having with my producer Naughty Boy, we were talking about what it means to be good in this day and age, and how it’s harder for our generation because things move so fast, and how there’s so many influences and avenues, and he said, You just have to keep your heart clean. It was the imagery of a clean or dirty heart that inspired me, and we wrote it in about half an hour. I knew I wanted it to be my first song from the off.”
“I definitely believe in God and I believe in heaven, although I don’t follow religion. Heaven was about trying to be good. My idea of heaven? A lot of music, somewhere very calm. I felt it at Christmas with the family around. Kids are so pure and innocent, and one was learning the piano. It reminded me of when I was learning.”
HELPFUL LINKS:
Performance at the Olympics
//In 2009, Sande featured on rapper Chipmunk's debut single, 'Diamond Rings' which gave them a first top 10 hit on the UK singles chart.
//In 2010, she appeared again on Wiley's 'Never be your Woman' which became another top 10 hit, and on 'Let Go', which was the closing track of Tinie Tempah's debut album. she also co-penned Alesha Dixon's single 'Radio'.
//In 2010, she signed her first major record deal with Virgin Records before signing another deal with EMI in 2011.
//Heaven was her first solo track - the key purpose of this video is to introduce her as her own entity, to take her out of the shadow of other artists she had collaborated with in the past.
SOCIAL + HISTORICAL CONTEXT:
//As the main purpose was to establish her as a solo artist, a performance-based music video was essential to build her star image.
//The video was uploaded to Sande's YouTube channel as a first platform - 21.7 million views
//Directed by Jake Nava (High profile director, worked with Beyonce, Alicia Keys, Kanye West...)
//The Album, Our Version of Events, was critically and commercially successful (best-selling UK album - 2012)
//One year after Heaven she had become an established, even iconic artist (sang at the opening and closing ceremonies of the 2012 London Olympics and at the White House) - rapid rise to fame
EMELI SANDE ON HEAVEN:
“Heaven came from a conversation I was having with my producer Naughty Boy, we were talking about what it means to be good in this day and age, and how it’s harder for our generation because things move so fast, and how there’s so many influences and avenues, and he said, You just have to keep your heart clean. It was the imagery of a clean or dirty heart that inspired me, and we wrote it in about half an hour. I knew I wanted it to be my first song from the off.”
“I definitely believe in God and I believe in heaven, although I don’t follow religion. Heaven was about trying to be good. My idea of heaven? A lot of music, somewhere very calm. I felt it at Christmas with the family around. Kids are so pure and innocent, and one was learning the piano. It reminded me of when I was learning.”
HELPFUL LINKS:
Performance at the Olympics
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