THE KILLING - LESSON 5: AUDIENCE

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DENMARK AUDIENCES:
//Danish TV dramas traditionally create open-ended situations so audiences can interpret, read and discuss the storylines together.
//Political and social elements are expected from a PSB - hence the mayoral plot running alongside. 
//Rivalry with neighbouring states like Sweden is seen as quite normal, as is an interest in local politics.

 AUDIENCE ENGAGEMENT:
//Audiences got engaged in the show in a very different way to Stranger Things. There aren't many shows out there with as big of a fandom base as Stranger Things through.
//DR set up a dedicated website during the original series which let people cast votes on who they thought was the murderer. 
//A blog in the Guardian in the UK accompanied the series.
//Another website allowed people to write about what Sarah Lund meant to them.
//There is no official merchendise but you can get a Birk Larssen hoodie.

AUDIENCES + AUDIENCE POSITIONING:
//25 - 55, mal and female.
//Significant female demographic - audience identification with a working mother.
//Culturally literate - familiar with Nordic Noir but also the conventions of police procedural crime dramas.
//Self-esteem - The Killing became 'must see' TV and received critical acclaim.
//BBC4 Audiences - expectations of a well-written, original quality drama.

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