THE BIG ISSUE - LESSON 3: AUDIENCE + MESSAGE

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TARGET AUDIENCE: 
//72% of readers are ABC1
//43% are AB
//Psychographics - reformers, explorers

 To appeal to this TA who have a large cultural capital, they use intertextual references that they will easily understand (easter eggs). These are not dissimilar to the hidden meanings in Radiohead Burn the Witch.

 THE BIG ISSUE AND POLITICS:
Fundamentally, the big issue are continuously critical of politicians, big businesses, banks and their inability to tackle the big issues. The Big Issue holds all politicians to account with a target mission to dismantle poverty and fight for social inclusion. They offer business solutions to social problems (ethical capitalism) by:
//Offering vendors a hand up to set up their own micro-business
//Campaigning for social inclusion and holding the powerful to account via their coverage of issues.

 THE BIG ISSUE AND BIG ISSUES:
It's target mission is to dismantle poverty by creating opportunity, through self-help, social trading and business solutions.
It has campaigned on issues such as:
//Anti-Globalisation
//High Energy Bills
//Making the Government aware that it's welfare system doesn't reduce poverty
//Campaigning for the Living Wage

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