CULTIVATION THEORY - GEORGE GERBNER

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KEY IDEAS:
//Repetition of ideas builds up over time until audiences think it's true, changing the dominant ideologies of society.
//Suggests that the media can influence the audience over a long period.
//Found that people who watch a lot of television were likely to have a more negative view of the world (mean world syndrome) than people who didn't watch a lot of television.
//People who watch a lot of television were likely to have similar views (mainstreaming).
//The media can influence audience perceptions of the world over a long period of time through the repetition of similar messages.

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