FANDOM THEORY - HENRY JENKINS

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KEY IDEAS:
//Participatory culture is the idea that the development of new media allows the audience to be active and creative participants rather than passive consumers. 
//Fans construct their own meanings + theories and share them online with others. Feedback between fans and producers fuels representations.
//Audience members become textual poachers, taking aspects from media texts to create their own content. (e.g. fan-fiction)
//Convergence culture - media i shared, adapted, and consumed constantly on a range of different platforms. 
//Spreadable media - content that is adapted by audience members for their own purpose and shared with others.
//The development of online media has allowed audiences to participate in media culture, adapting media products to create their own content which is shared with online audiences.

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