DISNEY INDUSTRY QUESTION

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USING THE ARTICLE, CONSIDER HOW DISNEY UTILISES IT'S ASSETS TO  PROMOTE, DISTRIBUTE AND EXCHANGE THEIR FILMS.

 Disney's development of vertical integration within the industry as a global entertainment conglomerate has enabled a high level of control over it's media outputs to mass audiences worldwide. This level of control and oversight ever the Hollywood industry has led, in recent, to the acquisition of Fox entertainment, gaining more outputs for Disney products into mainstream media.

This new acquisition has now seemingly catalysed a new era of the conglomerate - streaming.

Disney's synergy with other film studios across multiple platforms has easily proved its worth in reaching a more widespread age range of their audience, with the convergence of social media along with it's 30% shares in Hulu, accessing viewers at home in order to break the convenience element that comes with a diverse viewership. This clear success within its experiments in Hulu and the overriding dominance of Netflix in entertainment in recent years has encouraged a new generation of Disney viewership - Disney +.

 The new development is supported by Clay Shirkey's 'end of audience' theory. Audiences cannot be dominated by mainstream media anymore, they can't be told what they have to watch in a cinema or on TV. We are progressing towards a more-so active audience demographic on the whole compared to the passive viewers we have come to know throughout the 20th century. 

 Disney + enables a guaranteed profit for Disney via a subscription service, it takes the guesswork out of the equation for movies with an unpredictable viewership and profit, because they have already paid for the movie. The subscription also enables the large, seemingly upper-class company to reach a C2DE audience, bundling the service in with Hulu and ESPN to provide almost all of the entertainment needed for a viewer, whilst reinforcing the sustainability of two of the conglomerate's other assets. This also rivals Netflix, coming in at a dollar cheaper than it's standard package monthly in hopes of successfully dominating the market.

 The inclusion of all of the old Disney films and series from Disney Channel (e.g a Lizzie McGuire reboot) aim to trigger nostalgia with millennials and teens in order to build on the attraction of a new streaming service, exposing their less-prominent demographic to a familiar form of media, enticing them with their childhood to form bonds of identity towards the service, before it's even been released.

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