MEDIA EFFECTS / HYPODERMIC NEEDLE MODEL - ALBERT BANDURA

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KEY IDEAS:
//The media can directly influence audiences. When we watch media products, we will learn behaviour from them. 
//Human value, conduct and judgement can be altered directly by the media.
//They control the passive audience by injecting their minds with messages, causing them to think in a particular way.
//Believes that the media can have a direct influence on the values and behaviours of audience members. The media can also have an indirect influence through social networks.
//Audiences may intimidate behaviours they see represented in the media.

However, in a controlled environment, this experiment doesn't necessarily reflect real life, when kids are placed in a room with adults, they will often try to please the adult and follow what they think they should do. Also, dolls aren't people, kids play with dolls all the time, whether they do this with people is a different matter.

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