MEDIA REPRESENTATION

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//Representation: How the media portrays events, issues, individuals and social groups.

 A stereotype is a characterisation of an individual or group that has certain features. They work as symbolic codes and signs. They can be positive or negative but are often generalised and inaccurate. They are usually accepted in society due to the frequency they are used. It is a widely held but fixed idea about a person or group before knowing anything about them personally or first hand. However, a countertype is a positive stereotype, used to emphasize the positive features of a person, group or thing. An archetype is a very typical example of a person/thing.

 Barthes, the creator of semiotics, suggests that the values created through stereotyping are not true, but myths.

REPRESENTATIONS ARE MADE THROUGH:
CLASS
AGE
GENDER
ETHNICITY
DISABILITY

//ASA: Advertising Standards Agency

//Ideology: A set of beliefs that someone holds.
//Hegemony: The dominant ideology.

//Polysemic - Lots of possible meanings.
//Simulacrum - Representation of reality.
//Scopophilia - Love of looking, applied to male gaze.
//Masquerade - Idea of being the focus of the male gaze as being empowering to women.
//Semiotics - System of meaning.

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