RECEPTION THEORY + IDEOLOGY - STUART HALL

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KEY IDEAS:
//People can take different readings over a text as an active audience. they are no longer passive.
//If you want to understand society, avoid the news. producers embed ideologies into texts for audiences to consume. We need to deconstruct this in order to understand society.
//The media shape our perceptions and Ideologies about groups.

 DIFFERENT READINGS:
//Dominant - You fully accept the dominant ideology in the text.
//Negotiated - You don't fully agree with, but can justify the dominant ideology in the text.
//Oppositional - You completely reject the dominant ideology in the text.
//Abhorrent - You do not understand the ideologies in the text.
//Preferred -  You accept the reading the producer intended.

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