REPRESENTATION - STUART HALL

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KEY IDEAS:
//REPRESENTATION is not about whether media reflects or distorts reality, as this implies that there can be one 'TRUE' meaning, but there are MANY MEANINGS a representation can generate. 
//Meaning is constituted by representation, by what is PRESENT, what is ABSENT, and what is DIFFERENT. Thus, meaning can be contested.
//A representation implicates the audience in creating it's meaning. Power - through ideology or by stereotyping - tries to fix the meaning of representation in a'PREFERRED MEANING'.
//To create deliberate ANTI-STEREOTYPES is still to attempt to fix the meaning.
//A more effective strategy is to go inside the stereotype and open it up within, to DECONSTRUCT the work of representation.

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