USES AND GRATIFICATIONS - BLUMLER AND KATZ
KEY IDEAS:
//You have control over what you watch.
//People use the media to satisfy their needs as an active audience.
WHAT WE SEARCH OUT MEDIA FOR:
IDENTITY
ENTERTAINMENT
EDUCATION + INFORMATION
ESCAPISM
SOCIAL INTERACTION + INTEGRATION
//You have control over what you watch.
//People use the media to satisfy their needs as an active audience.
WHAT WE SEARCH OUT MEDIA FOR:
IDENTITY
ENTERTAINMENT
EDUCATION + INFORMATION
ESCAPISM
SOCIAL INTERACTION + INTEGRATION
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