CULTURAL INDUSTRIES - DAVID HESMONDHALGH

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KEY IDEAS:
//Hesmondhalgh sees media industries as being dominated by a small number of conglomerates.
//The high production costs and ease of reproduction and sharing of media products means media industries use a number of method to reduce risk. 
//These include VERTICAL INTEGRATION, reliance on ESTABLISHED GENRES, STARS and NARRATIVES.
//Risk is particularly high in cultural industries because their is a difficulty to predict success, high production costs, low reproduction costs and the fact that media products are 'public goods' - they are not destroyed on consumption but can be further reproduced
//This means that cultural industries rely on 'big hits' to cover the cost of failure.
ONE SENTENCE SUMMARY:
Media industries are dominated by a small number of media conglomerates, who rely on the repetition of popular genres, stars and narratives to reduce risk.

 Stranger things - fits perfectly into the idea of a star/genre/big hit approach to success.

 The Killing - The Killing has controlled it's distribution cleverly since broadcasting.

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