MAPPING THEORY - CURRAN AND SEATON

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THE IDEA THAT THE MEDIA IS CONTROLLED BY A SMALL NUMBER OF COMPANIES WHICH CAN INHIBIT CREATIVITY (DRIVEN BY PROFIT)...
//The Jungle Book is distributed by one of the Big Six, Disney - critics have suggested that there were racial and political messages in the 1967 film diluted to make an entertaining animated film, exploiting synergy and targeting pass audiences.
//Mainstream films tend to offer a lack of diversity with the primary objective being commercial success and profit - both films offer escapist narratives without challenging stereotypes.

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