NEWS - LESSON 3: LANGUAGE

FRONT COVER TERMINOLOGY:


EDITING
Typography - Font sizes and styles affect how we read the words o the page and are used to identify which are most important:
//Serif fonts are traditional in newspapers and are designed to allow readers to digest large sections of content more easily
//Sans Serif fonts have impact and can be read quickly.
Masthead, Heading, Sub-heading, Skyline, Byline, Sell-line, Cover-line, Jump-line, Caption, Stand first, Copy, Bar-code, Pull-quote, Date-line.
Layout - The placement and positioning of the content on the front page. Layout helps organise the content to establish what is most relevant on the page. Layout guides the reader's eyes to the main points of coverage.
Columns, Cropping, Re-sizing, Plugs or Ears, Anchors, Lead story or Splash, Ratio of text to image, Page furniture, Gutter, Page numbers.
Mode of Address - The way in which language in a newspaper addresses an audience. Mode of Address can be emotive and controversial or serious and formal.
Lexis, Hyperbole, Rhetoric.

MISE-EN-SCENE:
Locations - Which settings do we see in the images selected?
Interior vs exterior, National vs global.
Lighting - The light source for the image selected.
High-key, Low-key, Natural.

CAMERA:
Choice of Camera Shot - The distance of the camera from the main subject in the frame.
Mid-shots, Long-shots, Medium close-ups, Main image.
Camera Angle - The height of the camera in relation to the subject.
Eye-level, Low-level, High-level.


GENRE CONVENTIONS FOR NEWSPAPERS:
Define how codes are used. This is how you would expect a newspaper to be laid out, the stories you would expect it to feature, the images you would expect it to use.
Sub-genres of newspapers:
//Red-top Tabloid
//Mid-market Tabloid
//Broadsheet
Some newspapers have conventions that are specific to it's brand. For example, the Daily Mail always has a picture of a woman on the right-hand-side of the front page - increasingly, the Times is following in suit. It is significant that the budget special diverges from this convention due to the importance of the story.

TABLOIDISATION:
//In order to reduce printing costs, some papers have reduced their sizes from broadsheet to compact, or Berliner. Both the Times and the Guardian have followed this trend.
//This can sometimes be confusing as they can be referred to as tabloid, but this is in relation to size. By context they are still broadsheets.
//Sometimes, broadsheets will follow tabloid conventions, this represents the shifting nature of the newspaper audience.
//This borrowing of conventions is often referred to DUAL CONVERGENCE.

STEREOTYPES AND WHY THEY ARE USEFUL:
//A set of shared qualities assumed to be shared by a group of people.
//They act as a shorthand, allowing writers to convey an impression (quite possibly wrong) about someone very quickly. Assuming the reader shares the paper's understanding of a stereotype means the writer can give them enough information for them to recognise the stereotype, then the reader will fill in the rest of the information - and a judgement - themselves. For instance, a paper could describe someone as a tattooed, hoodie wearing teen, and the reader will seemingly assume that they are a troublemaker.
//Stereotypes simplify stories and make them more dramatic - they create protagonists and antagonists and tell them who to side with.
//Stereotypes enforce prejudice and create a sense of shared identity with the paper - an 'us and them' mentality.
//They often imply judgement - the language tells you what to think about a person and the story.

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