REGULATION THEORY - LIVINGSTONE AND LUNT

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KEY IDEAS:
//Media regulation serves a variety of purposes and must balance a range of consumer/citizen needs.
//Regulation is needed to ensure that media promotes public interests.
//Traditional forms of media regulation are being challenged by the online and globalised media culture resulting from technological developments such as the internet.

 ONE SENTENCE SUMMARY:
Media regulation is necessary to protect consumers and make sure media industries act in the public interest, however this is being undermined by the development of a global online media culture.

 THE IDEA THAT UK REGULATION POLICY (BBFC) IS DRIVEN BY CONFLICT - TO 'PROTECT' FROM HARM BUT ALSO ALLOW DIVERSITY/CHOICE...
//Desensitisation and deregulation are core concepts here - Disney knew audiences would accept the 2016 film would be darker - hence hoping for the PG classification.
//Linking to Curran and Seaton - theatrical release wanted to target a wide demographic to maximise box office takings and profit.
//Disney carefully controlled the representations in the Jungle Book 2016 to appeal to a wider demographic.

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