ADVERTISING - LESSON 1: INTRO

-
Advertising - the process of making a product known to it's market.
Marketing  - prepares the product for the marketplace - advertising is one of several components of marketing.

 EXAMPLE OF A CONVENTIONAL FRAGRANCE ADVERT:
'ABOVE THE LINE' is mainstream advertising including TV ads, billboards etc. 'BELOW THE LINE' is more targeted advertising, like actors promoting a film on the One Show or a dress that you want showing up when you are browsing the internet.

Comments

Post a Comment

Popular posts from this blog

STRANGER THINGS - LESSON 2: SCENE ANALYSIS

-
Image
SOUND ANALYSIS: There is a use of an 80s music sound bridge as a non-diegetic sound device. This acts as a transitional indicator of a changing setting in order to move the plot along. In the scene it helps to establish a safety in the Wheeler's home, contrasting later sound in the Byer's home, along with a safety when Will is with his friends whilst conforming to the historical 80s setting of the show. CAMERA ANGLE ANALYSIS: The use of a low-level POV shot from Mike's perspective helps to place Mrs Wheeler as a dominant figure over Mike in the scene. This establishes the coming of age genre in the plot and embeds the idea of a child vs parent ideology, placing the audience as mike. This further extends the TA to both people who grew up in the 80s and kids today, putting older viewers back into a child's perspective in order to view the show through the protagonist's (mike) eyes and put him in a relatable position. MISE-EN-SCENE ANALYSIS: The intertextual...
Read more

LFTVD - QUESTION 3 PRACTICE (CODES + CONVENTIONS)

-
Image
'THE DIFFERENCES IN THE CODES AND CONVENTIONS OF LONG FORM TELEVISION DRAMAS REFLECT THE DIFFERENT VALUES, ATTITUDES AND BELIEFS OF THE AUDIENCES THAT CONSUME THEM.' HOW FAR DO YOU AGREE WITH THIS STATEMENT? The contrasting nature of codes and conventions within the LFTVD genre very much stems from the need to reflect the different values, attitudes and beliefs of the consumer in order to engage and target individuals personally, regardless of whether the show is for a global mass audience or niche national one.  Netflix, a large international media company, has to extend the codes and conventions in order to reflect audiences on a global scale, making sure consumers can connect with the product regardless of geography. Whereas, smaller PSBs like DR only need to appeal to it's niche nordic audience so codes and conventions will differ. Where Netflix has a need to appeal to a global audience range in order to increase it's market share, DR is projecting to a niche audien...
Read more

THE BIG ISSUE - LESSON 2: HOUSE STYLE

-
Image
The house style of the Big Issue is not followed that strictly in terms of typography and imaging, however there is a consistent masthead which usually will be in the top-left corner of the cover. sometimes, it will appear smaller or in different places along the top of the cover. Yet, consistently over 2019, bar their Christmas issue where it was much smaller, it was in the top-left. The Masthead is usually black and white, but often the black can change to a red or translucent color. There is no barcode on the front of the Big Issue because it is not sold in shops. The general styles of each cover vary depending on the articles and how they suit it, but all remain consistently bright, colorful and chaotically organised, yet still uncluttered and modernized. There is a consistent bright yellow color acting as an accent through most of their copies, but the house style isn't strict and artistic liberties are changed and shaped depending on the issue's messages. It's o...
Read more