ADVERTISING - LESSON 4: SHELTER

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IMMERSIVE REALISM IN ANIMATION

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KEY IDEAS: // To create a realistic world through an inherently unrealistic medium. // A detachment from the real world that appeals to the human need for escapism. // It was never animation's task to emulate real life exactly, instead an imaginary world adjacent to and reminiscent of our own but not necessarily identical. // To achieve immersive realism, there must be underlying familiarity within the characters. // Minute details make the story immersive and establish the untold stories unfolding in the background (world building). // This creates depth and richness to the world, feeling like it extends beyond the frame. // Ordinary, inconsequential and seemingly unimportant actions and elements of the background are conscious choices. With animation, everything is on the screen for a reason, creating meaning. // Animation is a medium, not a novelty, valuable not only for it's vivid expression of fantastical worlds and magic, but for communicating univers...
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  “LFTVD'S LACK ORIGINALITY;  NO MATTER WHAT COUNTRY THEY'RE MADE IN, THEY ALL USE INTERTEXTUALITY IN THE SAME WAY. ” HOW FAR DO YOU AGREE? [30]   L ong form TV dramas are often reflective of the  history of film and TV , using intertextuality to their advantage  and creating new narratives from familiar codes and conventions , but this tool doesn’t necessarily indica te a lack of originality.  In fact, often the opposite is the case. It takes a great deal of  creative  intuition to manipulate genres to be your own  and  create an  entirely new narrative .   Stranger Things very much finds its success in the engagement of mass international  millennial /Gen Z audiences in 2016 through  what   Neale would call a  hybridization  of genres  and overall manipulation of intertextuality from 1980s  Spielbergian  movies in order to attract secondary adult audiences by enabling a sens e of nostal...
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KEY IDEAS: // Gender is created in how we perform our gender roles - there is no essential gender identity behind these roles, it is created in the performance. // Performativity is not a singular act but a repetition and a ritual that becomes naturalised within the body. // Any feminism concerned only with masculinity and femininity excludes other forms of gender and sexuality. // This creates 'gender trouble' for those who don't fit heterosexual norms. // Butler is an important postmodern writer and has influenced queer theory - theory which deconstructs and aims to destabilise apparently fixed identities based on gender and sexualities.
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