THE BIG ISSUE - LESSON 1: CONTEXT
MARKET REACH OF MAGAZINES:
//75% coverage of the UK 15+ population (40m People)
//Reach by platform:
- 40% Print
- 51% Phone
- 18% Desktop
- 12% Tablet
WHAT IS THE BIG ISSUE?
A street newspaper.
WHO SET IT UP? THEIR INFLUENCES/REASONS?
Baron John Bird and Gordon Roddick were influenced by Street News NY to help homeless people earn an income.
WHEN WAS IT FIRST PUBLISHED? BY WHO?
September 1991 by Dennis Publishing
WHAT IS IT'S CIRCULATION? IN WHICH COUNTRIES?
The Big Issue has a circulation of 83,073 per week. It was originally a monthly magazine but in 1993 was published weekly. It is in the UK, Australia, Ireland, South Korea, Japan, Nambia, South Africa, Malawi and Taiwan.
HOW IS IT FINANCED?
Magazine sales and advertising revenue.
HOW IS IT DIFFERENT TO OTHER NEWSPAPERS/MAGAZINES:
It is a Not For Profit social business and is sold by NFA individuals. They buy them for £1.25 and sell them for £2.50, £3 at Christmas.
HOW WOULD YOU DESCRIBE IT'S CONTENT?
Entertainment and sport, current affairs, with a focus on campaigning and political journalism.
HOW DO YOU BUY IT?
Online as a subscription or from a street vendor.
WHAT IS IT'S ETHOS/IDEOLOGY/SLOGAN?
A hand up, not a hand-out. They aim to be dismantling poverty and be creating opportunities.
IT WAS RELAUNCHED IN 2012 - WHY?
Sales were dwindling. The 2012 relaunch had an increased focus on campaigning and political journalism along with new columnists including Premier league footballer Joey Barton, Rachel Johnson and Samira Ahmed.
GENRE AND THE BIG ISSUE:
//The Big Issue is defined by it's distribution method - street vendors.
//It is not constrained to any on genre like most other magazines.
//It doesn't need to be recognised on retailer shelves.
//Subjects featured are Political, Celebrity, Historical
SOCIAL AND CULTURAL CONTEXT:
The BI reflects celebrity culture by often featuring a celebrity positively as the main focus of the cover or in their cover lines as something that will appeal to audiences. It is assumed that the audience will recognise the celebrity on the cover and their social significance.
Social inequalities are often reflected in the representations (perspective is often one of concern over issues of equality or campaigning for the less powerful in society).
Multiculturalism and feminism are reflected in their generally progressive representations if a variety of social groups.
//75% coverage of the UK 15+ population (40m People)
//Reach by platform:
- 40% Print
- 51% Phone
- 18% Desktop
- 12% Tablet
WHAT IS THE BIG ISSUE?
A street newspaper.
WHO SET IT UP? THEIR INFLUENCES/REASONS?
Baron John Bird and Gordon Roddick were influenced by Street News NY to help homeless people earn an income.
WHEN WAS IT FIRST PUBLISHED? BY WHO?
September 1991 by Dennis Publishing
WHAT IS IT'S CIRCULATION? IN WHICH COUNTRIES?
The Big Issue has a circulation of 83,073 per week. It was originally a monthly magazine but in 1993 was published weekly. It is in the UK, Australia, Ireland, South Korea, Japan, Nambia, South Africa, Malawi and Taiwan.
HOW IS IT FINANCED?
Magazine sales and advertising revenue.
HOW IS IT DIFFERENT TO OTHER NEWSPAPERS/MAGAZINES:
It is a Not For Profit social business and is sold by NFA individuals. They buy them for £1.25 and sell them for £2.50, £3 at Christmas.
HOW WOULD YOU DESCRIBE IT'S CONTENT?
Entertainment and sport, current affairs, with a focus on campaigning and political journalism.
HOW DO YOU BUY IT?
Online as a subscription or from a street vendor.
WHAT IS IT'S ETHOS/IDEOLOGY/SLOGAN?
A hand up, not a hand-out. They aim to be dismantling poverty and be creating opportunities.
IT WAS RELAUNCHED IN 2012 - WHY?
Sales were dwindling. The 2012 relaunch had an increased focus on campaigning and political journalism along with new columnists including Premier league footballer Joey Barton, Rachel Johnson and Samira Ahmed.
GENRE AND THE BIG ISSUE:
//The Big Issue is defined by it's distribution method - street vendors.
//It is not constrained to any on genre like most other magazines.
//It doesn't need to be recognised on retailer shelves.
//Subjects featured are Political, Celebrity, Historical
SOCIAL AND CULTURAL CONTEXT:
The BI reflects celebrity culture by often featuring a celebrity positively as the main focus of the cover or in their cover lines as something that will appeal to audiences. It is assumed that the audience will recognise the celebrity on the cover and their social significance.
Social inequalities are often reflected in the representations (perspective is often one of concern over issues of equality or campaigning for the less powerful in society).
Multiculturalism and feminism are reflected in their generally progressive representations if a variety of social groups.
Comments
Post a Comment