THE BIG ISSUE - LESSON 4: REPRESENTATION

MESSAGES + VALUES:
//Editorial content is often critical of big businesses and banking.
//Champions the political cause, and the role of the individual in society.
//Often focuses on personal and social issues in their representations of celebrities.
//Front covers tend to convey more left wing beliefs in their representations of ideologies.
//It could be argued that the Big Issue privileges a white male perspective owing to an under-representation of people of colour and women on covers where an individual is the focus.
//However, ethnic minorities and women are represented positively when featured - countertypes often used.
//The Big Issue challenges stereotypes in it's representation of excluded groups in society, e.g. featuring homeless people and vendors in a positive and often celebratory way.

"We've focused on stories and voices that really tell an outsider story, important voices that are rarely properly heard in the media. Hitting 25th anniversary led me to look again at what the Big Issue was at launch, so we've gone back to early approaches of a certain stridency, a more agitating voice. And there is plenty of news around to get teeth into."
- Paul McNamee, Editor 2017


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