Media Studies OCR Exam Blog - Kate Ovington

DENMARK AUDIENCES: // Danish TV dramas traditionally create open-ended situations so audiences can interpret, read and discuss the storylines together. // Political and social elements are expected from a PSB - hence the mayoral plot running alongside.  // Rivalry with neighbouring states like Sweden is seen as quite normal, as is an interest in local politics. AUDIENCE ENGAGEMENT: // Audiences got engaged in the show in a very different way to Stranger Things. There aren't many shows out there with as big of a fandom base as Stranger Things through. // DR set up a dedicated website during the original series which let people cast votes on who they thought was the murderer.  // A blog in the Guardian in the UK accompanied the series. // Another website allowed people to write about what Sarah Lund meant to them. // There is no official merchendise but you can get a Birk Larssen hoodie. AUDIENCES + AUDIENCE POSITIONING: // 25 - 55, mal and female. // Significant femal...

UK SOCIAL CLASSES: NOSTALGIA MARKETING: // There's a lot that can be taken away from the wild success of Stranger Things and the nostalgic, or 'throwback' products and entertainment that have emerged over the past few years. // A study conducted by the Journal of Consumer Research discovered that people spend more money when they're feeling nostalgic. Because of this, there's been an increasingly popular trend among smart brands to engage in what's called Nostalgia Marketing. MILLENNIAL PULL: // The millennial generation now represents a quarter of the US population. This group also has an annual buying power of over $200Bn, yet it's still one of the most challenging generations for marketers to figure out. // The series revived a plethora of nostalgic memories, especially of 80s movies like ET and the Goonies , but with fantastically fresh storytelling that instantly captivated millions of viewers and turned the series into an overnight cult clas...

ANALYSE THE REPRESENTATIONS IN SOURCES A AND B. USE ANY RELEVANT GENDER THEORIST. WHAT COULD YOU BE ASKED ABOUT: 1// Elements of media language 2// The ways media language choices imbed viewpoints and ideologies 3// The codes and conventions of newspaper genres and subgenres. 4// Theories relevant to language 5// The impact of contexts (ownership) on the choices newspapers make on how to represent events, issues, individuals, and social groups. 6// The way representations of events, issues, individuals and social groups are constructed through the choices newspapers make. 7// Positive and negative use of stereotypes and the debate this raises. 8// How representations show values. 9// How audiences are positioned - expected to respond. 10// How representations are made to seem real. REPRESENTATIONS IN SOURCE A: //Harry and Meghan - Upper class, white male, mixed-race female, young //Queen - Upper class, white female, old but powerful, mad at H+M REPR...

ANALYSE THE REPRESENTATIONS IN SOURCES A AND B, USE GILROY'S IDEAS IN YOUR ANSWER.  SOURCE A: //Genre - Mid-market Tabloid //Ideologies - Anti-migrant, anti- sustainability //Audience - C2DE, M/F, 40-50, British, right-wing //Image - Celebrity appeal for gossip-hungry audience that aren't too bothered about the current affairs main story. Stereotypical representation of young white woman. //Gilroy - Supports his theory as they are 'invading' Britain, othering their race as a whole as alien and unwanted, we are hanging onto this WW1 Britain and not accepting that multiculturalism is a big part of our society as a whole. SOURCE B: //Genre - Broadsheet //Ideologies - Pro-migrant, sympathetic //Audience - ABC1, M/F, 20-40, British, Accomplished, Woke, left-wing //Image - Unconventional negative representation of the suffering being inflicted on man due to council decisions, not stereotypical to show a man crying or a vulnerable black man. //Gilr...