SEMIOLOGY - ROLAND BARTHES

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KEY IDEAS:
//Semiology is the study of signs. Signs consist of a signifier (word, image, sound, etc.) and it's meaning - the signified.
//The denotation of a sign is its literal meaning.
//Denotations signify connotations - the associations of the denotation.
//Denotations and connotations are organised into myths - the ideological meaning. These make ideology seem natural. (E.g. Bulldog = Myth of Britishness)

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