Media Studies OCR Exam Blog - Kate Ovington

The Big Issue was set up as a way for homeless people to make money in a way that acts as an individual business. They believe that everyone deserves a chance to get back on their feet and do it in a way that feels like an accomplishment. Their mission is to dismantle poverty by creating opportunity. 'a hand up not a hand out' They try to give a voice to the voiceless. They don't have a specific political leaning, but look to expose corruption and hold politicians and big institutions to account. HOUSE STYLE: // Top-left hand corner is the masthead, usually black on white or white on black, sometimes different colours and boarders but always the same font and format. // Price usually in top-right hand corner in the same font each time when being sold on the street. When in lockdown and sold in shops the price is instead replaced by a message indicating this situation. // Lots of bright colours, often featuring bright yellow, almost neon colours at times. Gives the magazine ...

ANALYSE HOW THE ADVERT CONVEYS VALUES, IDEAS ABD ATTITUDES ABOUT GENDER. //Purpose - to sell Dove Men products. //TA - young men, parents, husbands, woke GENDER: // Doing housework and parenting isn’t jsut for women, real men do this hard work now alongside them. // We need to challenge the stereotypes of gender roles in the home, they shouldn’t be fixed. // expectations for men in parenting are changing, the expectations of being a man and masculinity are changing. // unconventional in its representation of classic roles in masculinity. Men can enjoy cooking and take on more ‘feminine’ roles around the house. // Not designed to be sexual or have expectations surrounding appearances of models. // This happens much more regularly, acceptance for change in society. // Asking us to question what we think about masculinity. // ‘real man’ old phrase is made fun of in a way, real men are comfortable to do what they want and are comfortable in their role as a father.  // men are evolving...