BIG ISSUE REVISION - PRACTICAL

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The Big Issue was set up as a way for homeless people to make money in a way that acts as an individual business. They believe that everyone deserves a chance to get back on their feet and do it in a way that feels like an accomplishment. Their mission is to dismantle poverty by creating opportunity. 'a hand up not a hand out' They try to give a voice to the voiceless. They don't have a specific political leaning, but look to expose corruption and hold politicians and big institutions to account.

HOUSE STYLE:
//Top-left hand corner is the masthead, usually black on white or white on black, sometimes different colours and boarders but always the same font and format.
//Price usually in top-right hand corner in the same font each time when being sold on the street. When in lockdown and sold in shops the price is instead replaced by a message indicating this situation.
//Lots of bright colours, often featuring bright yellow, almost neon colours at times. Gives the magazine an uplifting feel on visual impact.
//Lots of bold fonts to make it eye-catching on the street.
//Their house style is basically that they have no house style, every issue is different in their own way, specific to the issue, often incorporating pop culture intertextuality.
















1 - Keep calm and carry on intertextuality, establishes levels of British pride and resilience in order to convince people to wash their hands, because contextually, people are just trying to get through the pandemic.
2 - Vertigo intertextuality links back to pop culture, hot pinks are attention grabbing combined with the reoccurring yellow accents and monochrome imaging. Almost creates humor to of the serious pandemic going on because even though we are scared of the disease, everyone needs some sort of light.
3 - COVID poster intertextuality almost mocks the government about their handling of the pandemic whilst still reminding people about their core values and the issues surrounding homelessness that are still at play despite everyone having their own problems.

COMMENTARY:
As the ethos of the Big Issue is centred around holding big institutions to account for their wrongdoings, I decided to create a cover that talks about the problems surrounding the academy awards, yet still in-keeping with their bright and eye-catching house style. I used an almost neon blue and pink colour scheme in order to create the glitch effect  on the oscars and the background, this complimented by the conventional yellow complementary colour that the Big Issue uses often throughout it's covers to tie them together. I wanted the reader to feel that this was an eye-catching article on first glance so they'd stop and buy it, whilst still having a bigger meaning behind the bright colours and interesting effects. 

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