Media Studies OCR Exam Blog - Kate Ovington

The Big Issue was set up as a way for homeless people to make money in a way that acts as an individual business. They believe that everyone deserves a chance to get back on their feet and do it in a way that feels like an accomplishment. Their mission is to dismantle poverty by creating opportunity. 'a hand up not a hand out' They try to give a voice to the voiceless. They don't have a specific political leaning, but look to expose corruption and hold politicians and big institutions to account. HOUSE STYLE: // Top-left hand corner is the masthead, usually black on white or white on black, sometimes different colours and boarders but always the same font and format. // Price usually in top-right hand corner in the same font each time when being sold on the street. When in lockdown and sold in shops the price is instead replaced by a message indicating this situation. // Lots of bright colours, often featuring bright yellow, almost neon colours at times. Gives the magazine ...

ANALYSE HOW THE ADVERT CONVEYS VALUES, IDEAS ABD ATTITUDES ABOUT GENDER. //Purpose - to sell Dove Men products. //TA - young men, parents, husbands, woke GENDER: // Doing housework and parenting isn’t jsut for women, real men do this hard work now alongside them. // We need to challenge the stereotypes of gender roles in the home, they shouldn’t be fixed. // expectations for men in parenting are changing, the expectations of being a man and masculinity are changing. // unconventional in its representation of classic roles in masculinity. Men can enjoy cooking and take on more ‘feminine’ roles around the house. // Not designed to be sexual or have expectations surrounding appearances of models. // This happens much more regularly, acceptance for change in society. // Asking us to question what we think about masculinity. // ‘real man’ old phrase is made fun of in a way, real men are comfortable to do what they want and are comfortable in their role as a father.  // men are evolving...

ANALYSE THE DIFFERENT SOCIAL REPRESENTATIONS IN SOURCES A AND B [10] APPLY GILROY Both sources A and B represent different social classes in order to appease their respective target audiences. The telegraph being ABC1 right-winged nationalists and  the Guardian being younger ABC1 left-winged liberals.    The representation of migrant groups is consistent across both  texts, but  are  presented to the audience  in  differing  ways.   Gilroy’s ideas surrounding postcolonial melancholia are clearly shown through representations present in text A.  The  othering of  the  Windrush  generation is evidenced through the phrasing of the headline of them as ‘migrants’ rather than the ‘citizens’ that they have been for over sixty years that is  used in the Guardian.    T his reinforces the idea that they are second-class citizens and  criminalized through the negative stigma surrounding that title ,...